Media relations and the Internet: how Fortune 500 company web sites assist journalists in news gathering |
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| Institution: | 1. Petrobras, Brazil;2. UNICAMP, Brazil;3. MIT, United States;1. Faculty of Physics, VNU-University of Science, 334 Nguyen Trai, Thanh Xuan, Ha Noi, Viet Nam;2. Faculty of Engineering Physics and Nanotechnology, VNU-University of Engineering and Technology, 144 Xuan Thuy, Cau Giay, Ha Noi, Viet Nam;1. Department of Civil and Environmental Engineering, University of Illinois at Urbana-Champaign, 205 Mathews MC 250, Urbana, IL 61801, USA;2. Department of Civil and Environmental Engineering, Western New England University, 1215 Wilbraham Road, Springfield, MA 01119, USA;3. Department of Industrial and Enterprise Systems Engineering, University of Illinois at Urbana-Champaign, 104 S. Mathews Ave., Urbana, IL 61801, USA |
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| Abstract: | A content analysis of all 2001 Fortune 500 Company Web sites was conducted to determine how corporations are using the Web to meet the informational needs of journalists. Analyses revealed that the majority of Web sites do not have dedicated press rooms where media content is centralized. In press rooms, news releases, executive biographies and executive photographs are the most commonly included materials. Statistical analyses suggest that higher-ranking companies more often provide press rooms and materials in press rooms than lower-ranking companies. |
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