| 谈报业集团化趋势下的经营管理 |
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| 引用本文： | 孙聚成. 谈报业集团化趋势下的经营管理[J]. 河南社会科学, 2002, 10(1): 99-101 |
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| 作者姓名： | 孙聚成 |
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| 作者单位： | 河南省地质科学研究所，河南 郑州 450002 |
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| 摘 要： | 本文论述了我国16大报业集团组建以来经营管理工作取得的成绩与不足,探讨了新形势下报业集团的经营管理工作如何更新观念、转变机制、适应市场经济竞争的新要求,从而使新闻事业充满生机与活力。
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| 关 键 词： | 大众传媒 报业集团 经营管理 |
| 文章编号： | 1007-905X(2002)01-0099-03 |
| 修稿时间： | 2001-12-05 |
The press group and its management |
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| SUN Ju-cheng. The press group and its management[J]. Henan Social Sciences, 2002, 10(1): 99-101 |
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| Authors: | SUN Ju-cheng |
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| Abstract: | The press group is a newly emerging thing in today's China.This article discusses the achievement and inadequacy of China's 16 press groups after their foundings.This article also discusses how the press groups renew their idea and change their system so as to fit in with the needs of market forces and bring about a flourishing and development of the socialist newspaper. |
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| Keywords: | mass media the press group management and administration |
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