| 案例教学法在“跨文化商务交际”课程教学中的应用 |
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| 引用本文： | 赵巍.案例教学法在“跨文化商务交际”课程教学中的应用[J].吉林工程技术师范学院学报,2010,26(10):7-10. |
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| 作者姓名： | 赵巍 |
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| 作者单位： | 东北财经大学国际商务外语学院,辽宁大连116025 |
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| 摘 要： | 案例教学是一种极具发展潜力的教学模式,被广泛应用于管理学及MBA教学实践。文章针对案例教学法如何融入外语专业＂跨文化商务交际＂课程教学进行探讨。
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| 关 键 词： | 案例教学法 教学模式 跨文化商务交际 |
Application of Case Teaching Method in Intercultural Communication in Business (ICB) |
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| ZHAO Wei.Application of Case Teaching Method in Intercultural Communication in Business (ICB)[J].Journal of Jilin Teachers Institute of Engineering and Technology(Natural Sciences Edition),2010,26(10):7-10. |
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| Authors: | ZHAO Wei |
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| Institution: | ZHAO Wei(School of International Business Communication,Northeast University of Finance and Economics,Dalian Liaoning 116025,China) |
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| Abstract: | Case teaching method,as a tremendously potential model,has been widely applied to Management and MBA courses.The article makes research on how to integrate the case teaching method into Intercultural Communication in Business for English majors. |
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| Keywords: | case teaching method teaching model Intercultural Communication in Business |
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