| 论企业竞争方式及其选择--改革开放以来中国企业竞争方式评析 |
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| 引用本文： | 孙新雷,孙学敏.论企业竞争方式及其选择--改革开放以来中国企业竞争方式评析[J].郑州大学学报(哲学社会科学版),2001,34(6):35-40. |
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| 作者姓名： | 孙新雷 孙学敏 |
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| 作者单位： | 1. 郑州大学,河南,郑州,450052
2. 郑州大学,商学院,河南,郑州,450052 |
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| 基金项目： | 河南省哲学社会规划项目"企业竞争方式研究"(1999) |
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| 摘 要： | 改革开放以来,我国企业竞争方式经历了由行销力导向向整合力导向转变的过程.所谓行销力导向竞争方式包括质量竞争、价格竞争、规模竞争、服务竞争、广告竞争等;所谓整合力导向竞争方式包括企业品牌竞争、形象竞争、经营形态竞争、发展战略竞争、管理创新竞争等.
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| 关 键 词： | 企业 竞争方式 行销力导向 整合力导向 |
| 文章编号： | 1001-8204(2001)06-0035-06 |
| 修稿时间： | 2001年2月20日 |
On Competitive Mode and Choice of Enterprises--Review of Competitive Mode of Enterprises in China since Reform and Opening |
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| SUN Xin lei,SUN Xue min.On Competitive Mode and Choice of Enterprises--Review of Competitive Mode of Enterprises in China since Reform and Opening[J].Journal of Zhengzhou University(Philosophy and Social Science Edition),2001,34(6):35-40. |
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| Authors: | SUN Xin lei SUN Xue min |
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| Institution: | SUN Xin lei 1 SUN Xue min 2 |
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| Abstract: | It is since reform and opening that competitive mode of enterprises have experienced a changing process from marketing orientation to orientation of integration force in China. The competitive mode of so called marketing force orientation includes quality competition, price competition, scale competition, service competition, advertisement competition etc.;The competitive mode of so called integrating force orientation includes enterprise brand competition, CIS competition, business morph competition, competition of developing strategy, competition of management innovation. |
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| Keywords: | enterprise competitive mode marketing force guiding integration force guiding |
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