技术驱动与守正创新:2019年新闻传播学科研究综述

为回顾和概述2019年中国新闻传播学理论研究的前沿成果、传媒业的发展态势、技术的革新应用、舆论生态的多元复杂以及新闻传播学科在全媒体时代所面临的机遇与挑战，结合技术革新的演变逻辑和社会现实的复杂语境，通过文献梳理、比较分析等方法，对学科理论建设、媒体融合、新媒体技术、人才教育等实际问题进行了研究。研究认为，2019年中国新闻传播学科研究呈现出技术驱动与守正创新的发展态势，主要表现为以下方面:回顾和总结新中国新闻史研究70年的成果和经验，需要以正确的思想为导向，采用多元视角，改进研究方法，开拓国际视野，也是数字时代新闻传播史研究的趋向；技术变革改变了传统媒体新闻生产的方式和格局，受众的地位不断被强化，与传统媒体组织共同参与新闻生产，以“用户”为中心，提升新闻生产的内容质量成为新闻生产重塑和传媒业转型的路径选择；媒体融合进入纵深发展阶段，以理念更新为前提，加强顶层设计方案，构筑传统与新兴媒体协调互通的全媒体矩阵，实现多元要素的融合；舆论变化呈现新的特征，网络成为舆论引导的主阵地，舆论场域愈加复杂多元，着力打造主流媒体的舆论引导力，创新舆论引导方式；短视频发展成为中国传媒产业新的增长点，从民间文化走向公共传播，参与短视频生产的主体更多元化，短视频新闻成为舆论引导和现代公共传播的重要形式；国家加强对版权的保护和制度建设，但数字版权问题不断涌现，表现为立法、制度、技术和观念等方面的不成熟，利用区块链等技术解决网络版权冲突成为新的路径；技术逻辑主导下，需建构数字新闻伦理体系，应对新闻伦理风险，通过提升新闻质量，挖掘技术的深层次内涵，发挥新闻规范和社会价值的导向作用；新时代的新闻传播教育和人才培养要适应新技术发展的要求，摆脱传统的思维模式，促进新闻传播学学科体系和中国特色新闻学建设，重视马克思主义新闻观教育，培养全媒型人才，聚焦中国问题，打造新闻传播学研究的中国学派。

Technology driven inheritance andinnovation: an overview of the study on journalism and communication discipline in 2019

In order to review and summarize the cutting edge achievements of the theoretical research on journalism and communication in China in 2019, the development trend of the media industry, the application of new technology, the diversity and complexity of public opinion ecology, and the opportunities and challenges faced by the discipline of journalism and communication in this all media era, this paper studies the practical issues such as the theoretical construction of the discipline, media convergence, new media technology, professional education etc. using methods of literature review and comparative analysis based on the evolution logic of technological innovation and the complex context of social reality.The research believes that China’s journalism and communication research in 2019 shows a technology driven development trend featured by inheritance and innovation, which is mainly manifested in the following aspects. Firsty, the review and summary of China’s 70 years of achievements and experience in the study of Chinese journalism history require the correct ideology as guide, diversified perspectives, improved research methods and broadened international horizons, which are also the trends of the study on the journalism and communication history in the digital era. Secondly, technological innovations have changed the way and pattern of traditional media’s news production, and the position of the audience has been continuously enhanced, who participates in news production together with traditional media organizations. "Users" are considered as the focus, and improving the content quality of news production has become the path of news production reconstruction and media industry transformation.Thirdly, media convergence has entered an in depth development stage, in which concept renewal is considered the premise, the top level design scheme is enhanced, all media matrix of coordination and connectivity between traditional and emerging media is built, and the integration of multiple elements is achieved. Fourth, public opinion shows new characteristics. The internet has become the main ground for public opinion guidance, the field of public opinion is becoming more complex and diverse, efforts are made to build the public opinion guidance of mainstream media to innovate the methods of such guidance. Fifth, the booming development of short videos has become a new growth point in China’s media industry. From grassroot culture to public dissemination, the subjects involved in the production of short videos are becoming more diversified, and news in the form of short videos has become an important form of public opinion guidance and public dissemination. Sixth, the country is strengthening the protection and institution construction of copyright, but issues in digital copyright continue to emerge, which are manifested in the immature aspects of legislation, system, technology and awareness, so using the blockchain and other technologies to solve the infringement of network copyright has become a new path. Seventh, under the guidance of technical logic, it is necessary to build a system of digital news ethics to deal with the risks in news ethics, and promote the guiding role of news norms and social values by improving the quality of news and uncovering the profound connotation of technology. The education of journalism and communication and the cultivation of talents should meet the requirements of the development of new technology. It is necessary to cast off the traditional mindset, promote the construction of the disciplinary system in journalism and communication and the journalism study with Chinese characteristics, attach importance to the education of Marxist view of journalism, cultivate professionals proficient in all media forms, focus on Chinese problems, and build the Chinese school in the discipline of journalism and communication.