论自媒体时代政府公信力的提升

近年来，政府公信力频频受到来自各方力量的影响，而自媒体在信息传播和舆情表达上表现出的惊人爆发力，对政府公信力的维护形成了严峻的考验。自媒体对提升政府公信力是一把双刃剑，既是机遇又是挑战。鉴于政府公信力的重要性，笔者通过对自媒体传播特性的分析，着重探讨了自媒体对政府公信力带来的挑战和促进作用，并提出自媒体时代政府公信力的提升路径：增强行政透明度；建立即时、有效的多向、多渠道的沟通机制；主动适应并有效运用自媒体；对自媒体舆情加以理性规制和引导；完善法律法规以规范自媒体行为；传统媒体要加强自媒体运用，构建正确的舆论氛围，增强媒体公信力。

On the Rise of the Government Credibility in We Media Times

In recent years, government credibility has frequently been shaken from the forces of all walks, especially from the WeMedia which in the dissemination of information and public opinion has shown amazing explosive power, so that the government credibility is faced with a severe test. WeMedia as a double-edged sword is either an opportunity or a challenge in improving government credibility. In view of the significance of the government credibility, based on the analysis of the communicative features of the WeMedia, the author paid more attention to the challenge and promotion to government credibility brought forth by We Media, and proposed the ways of improving government credibility in We Media times, such as enforcing administrative transparency; building immediate and effective communicative mechanism with multi-orientations and multiple channels; actively adapting to and efficiently adopting WeMedia; regulating and guiding the public opinions from WeMedia with more rational ways; improving laws and regulations to regulate the actions of WeMedia; and requiring traditional media to use WeMedia to build a correct atmosphere for public opinion so as to increase the credibility of the media.