语用学理论在外贸函电教学中的应用研究

“外贸函电写作”是外贸专业和英语专业(经贸方向)学生的一门重要课程。近年来,人们已经对该课程给予了较多的关注,但是,该课程的教学效果一直不太令人满意,学生在该课程中学到的常常是一些外贸函电写作的注意事项,而非实用的书面交际技能,学生学完本课程后仍然不会利用书面语言进行有效的交际。产生这种情况的原因是多方面的,但没有将语用学理论结合到该课程的教学中是其中一条重要原因。本文从语用学理论出发,试图说明言语行为理论,语境理论,合作原则和礼貌原则对于外贸函电教学的指导意义。

Pragmatic Theories And Their Application to Teaching Of Business Correspondence Writing

Business Correspondence Writing is an important course for foreign trade students and business-oriented English majors,so comparatively much attention has been given to it in recent years.But its teaching efficiency is not satisfactory as most teachers focus their attention on introducing writing rules instead of training students' communication skills.This paper,based on an introduction of some pragmatic theories,aims to explicate the importance of applying some pragmatic principles in the teaching of business correspondence writing.