| 论广告语篇的隐形连贯 |
| |
| 引用本文： | 王欣欣. 论广告语篇的隐形连贯[J]. 西华师范大学学报(自然科学版), 2005, 0(2): 120-123 |
| |
| 作者姓名： | 王欣欣 |
| |
| 作者单位： | 四川外语学院研究生部,重庆,400031 |
| |
| 摘 要： | 关于衔接与连贯的关系一直是功能语言学研究的一个重点。随着研究的不断深入,许多语言学家都对Halliday的语篇连贯标准提出了置疑与批评。本文首先在简要回顾韩氏理论的基础上,肯定地指出他所论述的衔接手段对实现语篇显性连贯的重要性;进而结合英语书面广告语篇实例,来重点考察隐性衔接及由其实现的隐性连贯在现实语篇中的体现。
|
| 关 键 词： | 衔接 连贯 广告语篇 |
| 文章编号： | 1672-9684(2005)02-0120-04 |
| 修稿时间： | 2004-03-30 |
IMPLICIT COHERENCE IN ADVERTISING DISCOURSE |
| |
| WANG Xin-xin. IMPLICIT COHERENCE IN ADVERTISING DISCOURSE[J]. Journal of China West Normal University(Philosophy & Social Sciences), 2005, 0(2): 120-123 |
| |
| Authors: | WANG Xin-xin |
| |
| Abstract: | The research on cohesion and its relationship with coherence has remained a key topic in functional linguistics. However, many linguists have posed doubt and criticism on Halliday's view of coherence as the research progressing. The paper first reviews Hailiday's contributions on cohesive ties and regards them as the powerful means to create explicit coherence, and then puts emphasis on investigating the implicit coherence in English written advertisements. |
| |
| Keywords: | cohesion implicit coherence advertising discourse |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
