辞趣的物质基础及其修辞价值的衡量标准

辞趣作为一种积极修辞手法，在现今高度信息化的时代应用得极其广泛。本文在分析借鉴前人研究的基础上，主要探讨了语言的音义、文字的形貌、社会文化心理等辞趣形成和发挥作用的物质基础；并提出衡量辞趣修辞价值的三条基本标准：适应题旨情境、具备逻辑理据、符合审美标准。

Ciqu's material base and critical standard for it's rhetoric value

As one of the active rhetoric technique,"Ciqu" is widly applied in the present high informational time.This paper mainly analyses Ciqu's material base: the sound and meaning of the language,the form of the character,the cultural psychology of the society,etc.It also analyses critical standard for it's rhetoric value: adapts the theme and situation,possesses logical basis,accords aesthetic standard.