| 红色旅游市场营销与红色文化传承 |
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| 引用本文： | 刘红梅.红色旅游市场营销与红色文化传承[J].井冈山大学学报（社会科学版）,2014,35(6):11-17. |
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| 作者姓名： | 刘红梅 |
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| 作者单位： | 中国海洋大学法政学院,山东青岛,266003 |
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| 基金项目： | 国家旅游局旅游业青年专家培养计划项目“红色旅游公共政策执行研究”，教育部优秀青年教师基金项目“红色旅游与红色文化传承研究”，湖南省社科基金项目“红色旅游与中国文化软实力提升研究” |
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| 摘 要： | 红色旅游市场具有明显的特征,红色旅游营销的核心内容是红色文化,红色旅游营销是传承红色文化的直接有效的环节。因此,应当结合红色旅游市场的特征,从红色旅游产品、价格、分销和促销等方面有针对性地开展红色旅游营销,以此达到传承红色文化的目的。
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| 关 键 词： | 红色旅游 市场营销 红色文化 传承 |
Red Tourism Marketing and the Succession of Red Culture |
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| LIU Hong-mei.Red Tourism Marketing and the Succession of Red Culture[J].Journal of Jinggangshan University(Social Sciences Edition),2014,35(6):11-17. |
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| Authors: | LIU Hong-mei |
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| Institution: | LIU Hong-mei (School of Political Science and Law, Ocean University of China, Qingdao 266003, China) |
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| Abstract: | The marketing of red tourism is highly interwoven with red culture. Red culture is what the red tourist market needs, the core of the marketing. Red tourism marketing is directly effective section for succession of red culture. Therefore, it is necessary to roll out red tourism marketing according to its features and by effective specific measures in products, prices, segmenting and promotions, so that the succession of red culture will be well realized. |
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| Keywords: | red tourism marketing red culture succession |
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