“市场需求”与“机会陷阱”——关于我国小灵通发展的思考

通过对小灵通在中国发展的驱动要素、发展历程、得失以及投资收益等的比较分析揭示:简单的满足消费需求并不能令企业经营“所向披靡”,更难以建立企业的核心竞争优势,实现企业的可持续发展。通过技术的支撑,实现从满足需求到创造、引导需求的转变,进而变革经营理念,是企业发展的关键;不然,追求满足“消费需求”的企业行为,可能诱使企业陷入“机会陷阱”。

Market Demand and Opportunity Traps--The Thought of PHS in China

This paper analyzes the driving factor,development course,gain and loss and investment benefit of PHS in China.It displays that satisfying the consumer's need simply can't make firms invincible and is difficult to build the core competitive advantage and realize sustainable development.The transformation from meeting the need to creating and the guiding demand through the technical support,then changing management idea,is a key of enterprise develops.Otherwise,pursuing the consumer's need possibly lures the enterprise to fall into "the opportunity traps".