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CONSUMING SATELLITE MODERNITIES
Authors:Eric Kit-Wai
Abstract:Although the globalized world has multiple modernities, it retains a power vector which is centripetal to developed centres. I propose to use the concept ‘satellite modernities’ to refer to the magnetic sites between centres of high-modernity and developing modernites in the rest of the world. In developing countries, newly modernized cities are reproducing, hybridizing, and domesticating a simplified western modernity, a modernity that is in turn consumed by less developed cities and territories within the same regions. Throughout Asia, these satellite sites draw migrants from all over the region to realize the dreams of the global west in the relative security and comfort of regional localities. In this paper, I investigate the consumption histories and practices of immigrants who have crossed the cultural boundary of post-socialist China into the cultural spaces of Hong Kong in different periods of time. This is a mid-range theoretical exercise that attempts to ground such concepts as modernity, consumption, and identity formation in concrete boundary-crossing experiences of Chinese immigrants.
Keywords:Advertising China Consumption Hong Kong Identity Migration Satellite Modernity
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