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Housing,memory and everyday life in contemporary Britain
Authors:Joe Moran
Abstract:With specific reference to public policy and the housing market in post-Second World War Britain, this article explores the relationship between housing, memory and everyday life. It argues that the house owes its cultural and emotional power to its capacity to separate itself ideologically from what Marc Augé calls the ‘non-places’ of everyday life. The extent to which houses have come to be seen as refuges from the non-place requires a great deal of symbolic work to conceal their sameness and everydayness. The association of the house with nostalgia, in particular, represents a denial of what Henri Lefebvre sees as the ‘residuality’ of the everyday, its capacity to lag behind the more dramatic transformations of modernity. In order to explore these questions, the article focuses on different types of housing in contemporary Britain, which are all based on a serial repetition and collectivity that are often denied. It examines: how the demolished terraced house and the surviving slum reveal the broader structures of everyday life in a way that the refurbished middle-class town house, alternating between a commodified past and a self-promoting futurism, specifically conceals; how the high-rise estates represent the most visible manifestation of the residuality of the everyday; and how new suburban houses are built in ‘timeless’ vernacular styles and sold as well-equipped interiors for exclusively privatized use, in a way that obscures their links to systems of mass production and consumption. The article concludes that the cultural economy of houses denies the reality of uneven development, and the ways in which our carefully refurbished homes are achieved at the expense of other everyday spaces.
Keywords:housing  memory  everyday  terraced house  high-rise  suburbia
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