| 网络购物的伦理环境与网络信任危机 |
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| 引用本文： | 彭莎莎,严潮斌.网络购物的伦理环境与网络信任危机[J].重庆邮电学院学报(社会科学版),2006,18(2):224-226. |
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| 作者姓名： | 彭莎莎 严潮斌 |
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| 作者单位： | 北京邮电大学文法经济学院 北京100876 |
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| 摘 要： | 目前,网络购物伦理环境面临的最严重问题是网络信任危机。网络信任危机实质上就是网络中人与人之间的信任危机。网络信任危机呼吁,发展网络购物不仅要重视电子商务硬件的建设,而且更要重视以信任为核心的伦理文化环境的营造。
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| 关 键 词： | 网络信任危机 网络购物 网络伦理 |
| 文章编号： | 1009-1289(2006)02-0224-03 |
| 修稿时间： | 2005年11月14 |
On the trust crisis of Internet and ethics cultural environrnent of electronic business |
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| PENG Sha-sha,YAN Chao-bin.On the trust crisis of Internet and ethics cultural environrnent of electronic business[J].Journal of Chongqing University of Posts and Telecommunications(Social Science Edition),2006,18(2):224-226. |
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| Authors: | PENG Sha-sha YAN Chao-bin |
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| Abstract: | At present,the trust crisis of Internet is the most serious problem in the electronic business confronts.The essence of Internet trust crisis is the very trust crisis between people going internet.The crisis appeals not only the establishment of electronic business hardware,but that of ethics cultural environment centered with trust in developing electronic business. |
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| Keywords: | internet trust crisis electronic business internet ethics |
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