共享创新、社会认知与新创组织的协同信任机制研究

聚焦众创热潮和新创组织创业成功率偏低的现实问题，关注共享模式下创新与组织协同信任之间的相互影响，梳理共享创新解析维度，构建共享创新影响新创组织协同信任的理论模型，引入社会认知作为中介变量，社会网络强度作为调节变量，探讨共享创新对新创组织协同信任的影响机制。对300个新创企业组织开展问卷调查进行实证检验，检验结果证明：共享创新对新创组织协同信任具有正向影响，社会认知在共享创新对新创组织协同信任影响的过程中起到部分中介作用，社会网络强度在共享创新通过社会认知影响协同信任过程中具有正向调节作用。建议应进一步完善共享经济驱动产业升级政策，加强对共享创新的引导，促进创业社会网络和共享平台的稳步建立和生态化发展，提升新创组织的协同管理和知识共享能力，进而提升核心竞争力和创业绩效，实现新创企业可持续发展。

On the Cooperative Trust Mechanism of Shared Innovation, Social Cognition and Startups

Targeting the existing problems in connection with the fever of mass innovation and the low efficiency of startups, this paper discusses the mutual influence between innovation and collaborative trust of the organizations as well as the dimensions of shared innovation, creates a theoretical model of the impact of shared innovation on the collaborative trust of startups by application of social cognition as an intermediary variable and the social network strength as a moderating variable. It gives a questionnaire survey of 300 startups and has the following conclusion. Shared innovation has a positive impact on the collaborative trust of startups, and shared innovation promotes social cognition; social cognition not only has a positive impact on the collaborative trust of startups, but also plays a part of the intermediary role in the process of shared innovation affecting the collaboration of startups; the social network strength as a moderating variable positively regulates the relationship between shared innovation and social cognition, and also positively regulates social cognition and innovation. Thus, it is necessary to improve the policies for the industrial upgrading driven by shared economy, promote shared innovation, establish a stable social network and platform, and impeove the shared management and knowledge for better competiveness and performance as well as the sustainable development of startups.