旅游视域下农民投资及其理性选择研究——以云南曼听村与贵州西江村为例

民族村寨旅游的发展激发了云南曼听村与贵州西江村的农民投资热情。农民投资主要涉及农家乐、经济作物或副业以及餐具消毒加工等。实质上,农民的这些非农投资最根本动因在于生存压力,这是一种生存理性选择。其后,农民投资的追加,则是市场化下农民的经济理性选择。在这一进程中,农民的行动也表现出一种社会理性选择,即农民的"满意原则"。总的说来,以寻求生存为初始点,农民一旦超越生存理性选择后,取向就转为追求个人利益最大化,即最优原则,进而呈现出"满意原则",这是是农民从生存理性选择,通过经济理性选择,向社会理性选择的跃迁过程,是农民真实地展现其生存智慧的过程。

The Peasants' Investment and Their Rational Choices from the Perspective of Tourism:A Case Study of Manting Village in Yunnan and Xijiang Village in Guizhou

The development of the from Yunnan Manting agritourism, economic crops or sideline and disinfection of tableware factory and so on, In fact, the main motivation of these non-agricultural investments is survival pressure, which is a rational choice of survival. Subsequently, the additional investment is the rational choice of economy in the market. During the process, their action also shows a kind of social rational choice, that is, ＂satisfaction principle＂. In general, once the peasants skip over the starting point, that is, seeking survival, they turn to seek the maximization of individual interests, namely the optimal principle, and then satisfaction principle. This is the process from survival rational choice to economic rational choice and social rational choice, which is a reflection of their wisdom.