“三网融合”背景下中国网络电视发展的障碍分析

中国网络电视的振兴与发展有赖于“三网融合”的推进速度。从传播学视角看，当前影响网络电视进一步发展的障碍有：一是传播者利益博弈导致互相掣肘；二是传播渠道不兼容导致技术瓶颈制约；三是新媒体技术对受众的宣传力度不足。总的来看，破除行业壁垒、改进陈旧管理机制、加大政策支持力度、提高新媒体宣传力度有助于矛盾的解决和网络电视的快速发展。

On the Barriers to the Development of Internet TV in the Background of Integrating Telecom, Radio and TV, and Internet Networks into One

The revitalization and development of China＇ s ITV depends upon the advance of integrating the three networks into one. From the communication perspective, there are three obstacles to the development of ITV ： firstly, obstacles on the part of communicators out of conflict of interests ; secondly, technological bottleneck due to the incompatibility of the three networks; lastly, inadequate publicity on new media technology. So, eliminating industry barriers, improving the outdated management system, increasing policy support and publicity of the new media will help solve problems and boost ITV development.