| 农民专业合作社对特色农产品品牌建设的作用 |
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| 引用本文： | 钱淼,王伟.农民专业合作社对特色农产品品牌建设的作用[J].青岛农业大学学报(社会科学版),2008,20(2):38-42. |
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| 作者姓名： | 钱淼 王伟 |
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| 作者单位： | 青岛农业大学管理学院,山东青岛266109 |
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| 摘 要： | 实施品牌战略是提高特色农产品的市场竞争力最有效的途径，具有十分重要的战略意义和现实意义。由于生产规模限制品牌的创建、农业标准化低、品牌主体缺失等因素，造成了当前我国特色农产品品牌建设中品牌档次不高、市场影响力不明显等问题。农民专业合作社在奠定特色农产品品牌形成的物质基础、形象识别，推广实施农业标准化以及保护品牌方面发挥重要作用。
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| 关 键 词： | 特色农产品 品牌 农民专业合作社 品牌经济 |
Eflfects of Farmer Professional Cooperative On Brand Establishment of Characteristic Farm Products |
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| QIAN Miao,WANG Wei.Eflfects of Farmer Professional Cooperative On Brand Establishment of Characteristic Farm Products[J].Journal of Laiyang Agricultural College(Social Science Edition),2008,20(2):38-42. |
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| Authors: | QIAN Miao WANG Wei |
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| Institution: | ( College of Management, Qingdao Agricultural University, Qingdao 266109, China ) |
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| Abstract: | Carrying out brand strategy as the most effective way to improve the market competition ability of characteristic farm products has very important strategic meaning and realistic meaning. Many factors as production scale restriction, low agricultural standardization, loss of the brand owner have caused problems such as low-class-brand, low capacity on the international market etc in establishing brand of China＇s characteristic farm products. The farmer professional cooperative will play an important role in establishing characteristic farm products＇ brand, visual identity, extending agricultural standardization and brand protection. |
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| Keywords: | characteristic farm products brand farmer professional cooperative brand economy |
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