| 高质量生存法则:创立个人品牌 |
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| 引用本文： | 周玉波.高质量生存法则:创立个人品牌[J].湖南文理学院学报(社会科学版),2003,28(5):75-77. |
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| 作者姓名： | 周玉波 |
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| 作者单位： | 湖南师范大学出版社 湖南 |
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| 摘 要： | 一个企业、一个民族、一个国家靠品牌制胜,谁拥有著名的品牌谁就可以立足世界并超越他人,那么,对于人来说也是如此,要高质量生存,也要靠个人品牌。个人品牌对于人的生存和发展具有重要意义。个人品牌具有自身独特的内涵、特征、基本类型。个人品牌的创立需要个人素质与外部力量的共同作用。
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| 关 键 词： | 品牌 个人品牌 高质量 创立 |
| 文章编号： | 1672-6154(2003)05-0075-03 |
| 修稿时间： | 2003年6月26日 |
Existence Law of High Quality:Establishment of Individual Top Brands |
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| ZHOU Yu - bo.Existence Law of High Quality:Establishment of Individual Top Brands[J].Journal of Hunan University of Arts and Science:Social Science Edition,2003,28(5):75-77. |
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| Authors: | ZHOU Yu - bo |
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| Abstract: | An enterprise or a nation or a country wins with top brands. Those who own top brands can exist and surpass others. It is also true of individuals. An individual who is to exist with high quality needs individual top brands. This thesis puts forward the significance of individual top brands to one's existence and development and states the inten-sive features of individual top brands,basic conditions and qualifications for establishing individual top brands. |
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| Keywords: | top brand individual top brands high quality establish |
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