| 第三方物流企业客户关系管理的研究 |
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| 引用本文： | 黄立平,吴继兰.第三方物流企业客户关系管理的研究[J].同济大学学报(社会科学版),2005,16(4):104-108. |
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| 作者姓名： | 黄立平 吴继兰 |
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| 作者单位： | 同济大学,经济与管理学院,上海,200092 |
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| 摘 要： | 企业特点有其具体性,客户关系管理方案的实施应基于具体的客户特点。鉴于此,本文在分析第三方物流企业客户特点的基础上指出了对该类企业进行客户关系管理的必要并探讨了适合其客户关系管理的模式。
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| 关 键 词： | 第三方物流 客户关系管理 客户 |
| 文章编号： | 1009-3060(2005)04-0104-05 |
| 修稿时间： | 2004年4月29日 |
Implementation of CRM in the Third Party Logistics |
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| HUANG Li-ping,WU Ji-lan.Implementation of CRM in the Third Party Logistics[J].Journal of Tongji University(Social Science Section),2005,16(4):104-108. |
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| Authors: | HUANG Li-ping WU Ji-lan |
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| Abstract: | The schema of CRM should be adopted according to specific customer characteristics (CC) which vary from one enterprise to another. In light of this, the necessity of CRM in the third party logistics enterprises is pointed out and a reasonable CRM model is provided as well in this article on the basis of the thorough customer analysis of the TPL enterprises. |
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| Keywords: | TPL CRM Customers |
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