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媒体报道的生态取向:BBC中国雾霾新闻标题的生态话语分析
引用本文:袁颖.媒体报道的生态取向:BBC中国雾霾新闻标题的生态话语分析[J].北京科技大学学报(社会科学版),2018,34(4):33-41.
作者姓名:袁颖
作者单位:德州学院大学外语教学部,山东 德州53023
基金项目:教育部人文社科研究项目“多通道信息加工理论下视听化教材对语言习得影响的认知机制研究(编号为15YJAZH025)”的阶段性成果
摘    要:生态话语分析模式将生态场所观与系统功能语言学理论相结合,为生态语言学研究提供了理论依据。使用生态话语分析模式,从及物性、语气、情态、评价、主位和信息等系统对英国BBC关于中国雾霾报道的新闻标题进行生态视角的细化分析,并进行综合实证分析,能够从语言角度发掘话语的生态意义,揭示媒体报道的生态取向。由于新闻不可避免地承载着意识形态,BBC关于中国雾霾报道的主题不全面,但总体上对负面生态状况给予了负面的报道,BBC的中国雾霾新闻标题具有生态保护型语篇的特点。对BBC新闻标题的话语生态分析也会对我国的新闻媒体有所启发。 

关 键 词:生态取向  BBC中国雾霾新闻标题  生态话语分析模式  系统功能语言学
收稿时间:2018-05-16

The Ecological Approach of Media Reports: An Ecological Discourse Analysis of the BBC News Headlines about China Haze
Institution:College Foreign Language Teaching Department, Dezhou University, Dezhou Shandong 253023, China
Abstract:The ecological analytical framework for discourse combines ecological sense of place with the theory of systemic functional linguistics, which provides a theoretical basis for ecolinguistic research.In light of this frame work, the research, from perspective of ecology,explores the ecological meaning of BBC news headlines about China haze and reveals the ecological approach of media reports, through a refined analysis from transitivity, mood, modality, appraisal, theme and information systems,and a comprehensive empirical analysis of the headlines.We discover that although The BBC's coverage about China haze is incomplete because news inevitably carries ideology,these headlines issue the negative reports concerning the negative ecological circumstance, and BBC news headlines about China haze have eco-beneficial features.Meanwhile, the paper may be heuristic for the news media in China. 
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