旅游景点命名原则及策略新说

旅游景点命名是景区旅游文化建设的重要方面,旅游景点命名存在过多选择神话传说、命名系统紊乱、命名过于夸张和缺乏内涵等问题.文章从旅游主体、客体、介体的角度提出景点命名的原则,认为景区应确立命名系统,以事实为依据对景名进行艺术加工,重视命名形式与韵律,命名应瞄准市场需求,突出景点特征,营造景点意境.

Research on Denominating Principles and Strategies for Tourist Attractions

Denominating for tourist attractions is an important aspect in constructing tourism culture. Tthere are some difficulties in denominating scenic spots due to the excessive use of myth and legend, disorganized denomi- nation system, excessive exaggeration and lack of connotation. The thesis brings forward the principle of denomina- ting for tourist spots from three angles： tourism main bodies, tourism objects and tourism agents. The suggestion is that tourist spots must establish denomination system, artistically amend the denomination on the basis of facts, at- tach importance to the morality and cadence of denomination, and it must aim at the market demand, give promi- nence to the character and construct the artistic concept of the view.