| 基于功能翻译理论谈广告翻译的制约因素 |
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| 引用本文： | 彭桂芝. 基于功能翻译理论谈广告翻译的制约因素[J]. 大连海事大学学报(社会科学版), 2007, 6(6): 165-167,177 |
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| 作者姓名： | 彭桂芝 |
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| 作者单位： | 武汉理工大学外国语学院,武汉,430063 |
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| 摘 要： | 从广告文本类型翻译的目的性着手,以功能翻译理论为基点,尝试从的语接受者的文化环境、宗教背景,的语接受者认同的广告文本类型的语言交际习惯和规约特征,的语接受者的认知环境和审美心理等方面探讨制约广告翻译成功的诸因素。
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| 关 键 词： | 功能翻译理论 广告翻译 制约因素 |
| 文章编号： | 1671-7031(2007)06-0165-03 |
| 修稿时间： | 2007-08-12 |
On constraints of advertisement translation from theory of functional translation |
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| PENG Gui-zhi. On constraints of advertisement translation from theory of functional translation[J]. Journal of Dalian Maritime University:Social Science Edition, 2007, 6(6): 165-167,177 |
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| Authors: | PENG Gui-zhi |
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| Abstract: | Based on the theory of functional translation,this paper tried to expound some constraints on advertisement translation such as culture circumstances and religious backgrounds of the target addressees,the communicative conventions and characteristics of the advertisement typology acknowledged by target addressees,and the addressees' cognitive environment and aesthetic emotion from the perspective of the translation purpose of the advertisement typology. |
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| Keywords: | theory of functional translation advertisement translation constraints |
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