| 自为的主体抑或自觉的主体:对新闻策划论战的知识社会学透视 |
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| 引用本文： | 胡翼青,高小燕. 自为的主体抑或自觉的主体:对新闻策划论战的知识社会学透视[J]. 中国地质大学学报(社会科学版), 2010, 10(4) |
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| 作者姓名： | 胡翼青 高小燕 |
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| 作者单位： | 1. 南京大学,新闻传播学院,江苏,南京,210093
2. 西北大学,新闻传播学院,陕西,西安,710069 |
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| 摘 要： | 10年前,我国新闻学界和业界曾掀起过一场有关"新闻策划"的激烈论战,学者们为了论证新闻策划是否能够成立,甚至争论到了新闻的内涵.然而几乎所有人都无视新闻策划背后的社会现实问题.随着市场经济制度的建立,为了获得利益,媒体在两个方面高度注重新闻策划:其一是通过公关的新闻活动策划来直接获益;其二是通过策划选题的方式进行深度报道以吸引受众.这是一场意义深远的范式转型.然而由于知识主体仅仅将新闻学看作是一门规范性、对策性或应用性的学科,割断了新闻学与社会其他要素之间的关联,因此使这场讨论的意义大打折扣.只有吸取10年前那场论战的深刻教训,我们才能由一个自为的研究主体转变成为一个自觉的研究主体.
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| 关 键 词： | 新闻策划 公共关系 自为的 自觉的 |
Spontaneous Subject or Conscious Subject:Perspective on the Debate about News Planning Based on Sociology of Knowledge |
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| HU Yi-qing,GAO Xiao-yan. Spontaneous Subject or Conscious Subject:Perspective on the Debate about News Planning Based on Sociology of Knowledge[J]. Journal of China University of Geosciences(Social Sciences Edition), 2010, 10(4) |
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| Authors: | HU Yi-qing GAO Xiao-yan |
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| Affiliation: | HU Yi-qing1,GAO Xiao-yan2(1.School of Journalism , Communication,Nanjing University,Nanjing 210093,China,2.School of Journalism , Communication,Northwest University,Xi'an 710069,China) |
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| Abstract: | About a decade ago,there sparked a heated debate on news planning in the realm of journalism.In order to prove whether news planning can be tenable,scholars even took the debate on the definition of news.Nevertheless,all the people disregarded the social practical problems behind the issue of news planning.With the establishment of socialist market economy mechanism,in order gain the benefit,the media paid close attention to news planning in two ways: planning journalistic activities through public relation... |
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| Keywords: | news planning public relation spontaneous conscious |
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