Abstract: | In this paper, I draw on interview data with 21 Canadian marginal religious affiliates, who attend religious services primarily for religious holidays and rites of passage, and ask why they stopped attending on a regular basis, why they continue to attend once or twice a year, and do they express any interest in being more involved in their religious group, and if so, what factors might lead to increased involvement. In contrast to Reginald Bibby and others who explain church involvement patterns by stressing the supply side of the religious marketplace, I argue that we should concentrate more on the demand side. |