The impact of union-sponsored boycotts on the stock prices of target firms |
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Authors: | Stephen W. Pruitt K. C. John Wei Richard E. White |
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Affiliation: | (1) Indiana University, 46223 Indianapolis, IN;(2) University of Miami, 33124 Coral Gables, FL;(3) University of North Florida, 32216 Jacksonville, FL |
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Abstract: | An empirical analysis of the impact of union-sponsored boycotts on the stock prices of target firms strongly suggests that union boycott announcements initially lead to economically and statistically significant losses in the stock prices of the target firms. However, this short-term price decline is almost completely erased by rebounds in stock prices over the ensuing 15 trading days. |
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