教育品牌经营：多元主体结构与维护对策分析

教育发展需要依托具有竞争力的品牌，品牌的创造需要包括校长、主任、教师和学生在内的四主体共同参与，校长虽具核心作用，但其意志需通过四主体实现。四主体是学校品牌的构建者，也是受益者。品牌建设与团队建设、教学实践、管理思维、校园文化等有很大关系，这些方面都要依托教学。为此，需要构建以课程设计为突破口的教育品牌设计对策体系，以激发正“异端”师生的创作动力，培养名师和建设强势学科。

Education Brand Management: Multi-Host Structure and Maintaining Strategy Analysis

Education development must be based on the competitive brand. The creation of brand needs the co-participation of headmaster, director, teacher and student. Although headmaster plays the core role, his idea can be realized through the four elements which are the creator and the benefit-receiver for school brand. Brand structure has much relationship with team building, teaching practice, management thinking and campus culture, all of which are focusing on teaching. In this way, strategies system of brand design must be structured with the beginning of course design so as to stimulate positive abnormal teachers＇ creation enthusiasm, cultivate famous teacher and structure power subject.