| 日本家电产业国际化策略及对我国的启示 |
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| 引用本文： | 于瑞.日本家电产业国际化策略及对我国的启示[J].甘肃联合大学学报(社会科学版),2011,27(4):21-25. |
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| 作者姓名： | 于瑞 |
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| 作者单位： | 复旦大学经济学院,上海,200433 |
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| 摘 要： | 2010年底我国的家电"十二五"发展规划中明确提出家电行业国际化的发展战略,而日本的家电产业国际化策略在亚洲乃至世界范围内都较为成熟。可以通过分析经典的国际化和海外直接投资理论,结合日本家电国际化和直接投资的发展历程,为日本家电国际化轨迹找到理论依托;最终目的在于透过对日本家电产业国际化过程中理论和实践分析,概括出对我国家电企业的一些启示,并就我国家电企业走向海外提出合理建议。
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| 关 键 词： | 日本家电 国际化 对外投资 产品生命周期 十二五规划 |
Strategy of the Internationalization of Japanese Home Appliances Industry and the Inspiration for China |
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| YU Rui.Strategy of the Internationalization of Japanese Home Appliances Industry and the Inspiration for China[J].Journal of Gansu Lianhe University:Social Sciences,2011,27(4):21-25. |
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| Authors: | YU Rui |
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| Institution: | YU Rui(School of Economics,Fudan University,Shanghai 200433,China) |
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| Abstract: | China raised the strategy of internationalization of home appliances industry in "the 12th five-year plan" at the end of 2010.Since Japan has accumulated abundant experience in internationalization of its home appliances industry,and through analysis of classical internationalization and foreign direct investment theories,general path and theoretical basis of internationalization of Japanese home appliances industry can be found out.Based on the theoretical and practical study mentioned above,some reasonable suggestions and inspirations for Chinese home appliances industry are raised for reference. |
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| Keywords: | Japanese home appliances industry internationalization foreign investment life cycle the 12th five-year plan |
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