畅销书的小众化倾向研究

近年来，大众图书市场竞争激烈，畅销书更是可遇而不可求。相反，在最近的畅销书榜单中，大批小众读物却榜上有名，小众市场也得到了越来越多的关注。小众畅销书针对性强、读者资源优质，有着无可比拟的优势。当很多人都把争夺的焦点集中在少数热点作者和选题上时，小众市场无疑蕴藏着庞大的商机。无论是在选题、策划还是营销等方面，畅销书的小众化倾向都为编辑出版行业带来了新的启示。

Analysis on the Minority Tendency of Best Sellers

In the recent years, as the competition in book market is becoming more intense, the best sellers are getting rarer. On the contrary, on the latest best-seller list are dozens of minority books and the minority market is attracting more and more people. Those minority books have unparalleled advantages like great relevance and high qualified reader group. When most people are focusing on very few hot authors and topics, the minority book market definitely contains impressive commercial opportunity. In the field like topic selecting and marketing, the minority tendency of best sellers is bringing them new enlightenment.