当代体育经济市场主导模式动态研究

当代体育经济不是孤立发展的，与周边产业息息相关，应该在市场主导下实现多产业的相互促进，共同发展。体育产业仅靠政府的扶持也难以发展壮大，应鼓励民营企业注资体育产业，为体育产业注入新鲜的血液，助力其快速发展；大型企业是市场的灵魂所在，政府应着力培育大型体育龙头企业，借助这些大型企业，带动整个体育经济发展。

Dynamic Study of Market Oriented Model in Contemporary Sports Economy

Being closely bound up with those supporting industries, contemporary sports economy does not develop alone, but mutually promote and develop the multi-industries under the market-oriented model. It is very difficult for the sports industry to develop and grow with the mere support from the governments. Thus, to facilitate its development, the government should encourage the private enterprises to invest in the sports industry, which will infuse fresh blood into it and speed up its development. In addition, the government should strive to cultivate the large-scale sports enterprises, i.e. the core of the market, and utilize them to lead the development of the entire sports economy.