网络传播与公共事件的内在联系

网络传播是一种新型的大众传播模式,传播过程具有迅捷、自由、互动的特征。在此传播模式中形成的公共事件是网络舆论膨胀的产物,是群体意愿和力量的体现,具有强烈的现实干预功能。公共事件的形成受诸多因素的综合制约,其中新旧媒体的联合报道是主要推动力,决定着公共事件的社会影响力;网民的娱乐心态亦是贯穿始终的心理机制,对公共事件的性质起着关键性的作用。

Inner relation between network communication and public events

The network communication is one new type of the mass media modes, whose propagating course has the characteristics of rapidity, freedom and interactivity. Public events which are formed in this mass media mode are the products of the net work public opinion＇s bulge, the embodiment of the group＇s desire and power and have function of realistically interference. The public event＇s form is restricted by lots of ingredients,in which fresh--old media＇s report together is the main impetus,which decides the social influence of the public event and the netizens＇s entertainment sense is also the heart mechanism which impenetrates all the time and it also plays an importane role in the features of public events.