双元能力视角下微创新实现过程及机制的单案例研究

聚焦于双元能力视角下微创新的实现过程和机制,结合探索性嵌入式单案例研究方法,以抖音短视频为案例研究对象,分析了在各种不确定性因素的驱动下,构建不同的双元能力以实现产品微创新的途径。研究发现:抖音短视频基于环境的不确定性,开发出不同的双元能力——技术、市场和价值双元能力;企业在产品创新的环节,通过不同双元能力的表现,实现不同的创新活动,最终实现产品的微创新改动。进而总结并提出了双元能力实现微创新的过程机制模型。

A Case Study on the Realization Process and Mechanism of Micro-Innovation from the Perspective of Ambidextrous Capabilities

This study focuses on the core problem of“the realization process and mechanism of micro-innovation from the perspective of ambidextrous capabilities”,in view of the influence mechanism of ambidextrous capabilities on the realization of micro-innovation.Combined with the exploratory single case study methodand taking Douyin Short-video as the case study object,this study systematically analyzes how to construct different ambidextrous capabilities driven by various uncertain factors to achieve micro-innovation in products.The study finds that based on the uncertainty of the environment,Douyin Short-video develops different ambidextrous capabilities—technology,market and value ambidextrous capabilities.In the process of product innovation,the enterprise realizes different innovation activities through the performance of different ambidextrous capabilities,finally realizes the micro-innovation and modification of products。And then a new mechanism model of ambidextrous capabilities is proposed.