| 试论企业公关的文化策划 |
| |
| 引用本文： | 余世仁. 试论企业公关的文化策划[J]. 重庆工商大学学报(社会科学版), 2003, 20(2): 70-71 |
| |
| 作者姓名： | 余世仁 |
| |
| 作者单位： | 重庆工商大学商务策划学院,重庆,400067 |
| |
| 摘 要： | 以往企业公关策划一般采用"经济思路",见物不见人,往往效果欠佳。文化是影响人行为的深层原因。从文化角度进行公关策划,对于更好地履行公关的基本职能,拓宽策划思路,促进精神文明建设有着重要的意义。
|
| 关 键 词： | 企业 公关 文化 策划 |
| 文章编号： | 1672-0598(2003)02-0070-02 |
| 修稿时间： | 2003-01-28 |
Discussion on culture plan of public relations of enterprises |
| |
| YU Shi-ren. Discussion on culture plan of public relations of enterprises[J]. Journal of Chongqing Technology and Business University Social Science Edition, 2003, 20(2): 70-71 |
| |
| Authors: | YU Shi-ren |
| |
| Abstract: | In the past public relations plan of enterprises uses "economic ideas" by using gifts not people, which had poor effect. Culture influences human behavior. So public relations plan, from the angle of culture, embodies basic duty of public relations and opens up the ideas to promote spirit civilization. |
| |
| Keywords: | enterprise public relation culture plan |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
| 点击此处可从《重庆工商大学学报(社会科学版)》浏览原始摘要信息 |
|
点击此处可从《重庆工商大学学报(社会科学版)》下载全文 |
