| 上海市体育旅游的SWOT分析及对策研究 |
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| 引用本文： | 钱立宏,曹学锋. 上海市体育旅游的SWOT分析及对策研究[J]. 上海理工大学学报(社会科学版), 2016, 38(4): 374-377 |
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| 作者姓名： | 钱立宏 曹学锋 |
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| 作者单位： | 上海理工大学 体育教学部, 上海 200093,上海理工大学 体育教学部, 上海 200093 |
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| 基金项目： | 上海理工大学沪江哲社基金项目（14HJ00018） |
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| 摘 要： | 运用文献资料、实地调研、专家访谈、分析归纳等研究方法,对上海体育旅游的优势、劣势以及发展的机遇和挑战进行SWOT分析,研究认为：上海发展体育旅游还存在体育旅游自然资源相对不足、市场化运作不强、对体育旅游的宣传促销不力等问题,来自国内其他省市的竞争和合作影响未来的发展。与此同时,上海拥有丰富的赛事资源,具备国际一流的体育设施和接待设施,区位和经济发展优势十分突出,“一带一路”的国家战略给上海的发展带来新机遇,上海体育旅游有着巨大的发展前景。
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| 关 键 词： | 体育 体育文化 体育旅游 |
| 收稿时间： | 2015-01-19 |
SWOT Analysis and Countermeasures of Sports Tourism in Shanghai |
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| Qian Lihong and Cao Xuefeng. SWOT Analysis and Countermeasures of Sports Tourism in Shanghai[J]. Journal of University of Shanghai For Science and Technilogy(Social Science), 2016, 38(4): 374-377 |
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| Authors: | Qian Lihong and Cao Xuefeng |
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| Affiliation: | Department of Physical Education, University of Shanghai for Science and Technology, Shanghai 200093, China and Department of Physical Education, University of Shanghai for Science and Technology, Shanghai 200093, China |
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| Abstract: | Based on literatures review,field survey,experts'' interview,questionnaire and data analysis,a SWOT analysis was conducted to identify opportunities and challenges of sports tourism in Shanghai.There were some problems,such as shortage of resources,weak market operation,ineffective advertising,and competition from other parts of China.Nevertheless,Shanghai has reginal advantages,such as multiple sports events,world-class sports venue and fast-growing economy.Furthermore,the national strategy of "one belt and one road" would also bring new opportunities for sports tourism in Shanghai. |
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| Keywords: | physical education sports culture sports tourism |
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