| 儿童消费群体的特点及营销策略 |
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| 引用本文： | 葛望舒. 儿童消费群体的特点及营销策略[J]. 淮海工学院学报(社会科学版), 2010, 8(12): 14-16. DOI: 10.3969/j.issn.1008-3499.2010.12.005 |
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| 作者姓名： | 葛望舒 |
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| 作者单位： | 南通大学商学院,江苏南通226019 |
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| 摘 要： | 儿童消费市场发展势头迅猛,蕴含了巨大的商机。儿童对家庭的消费结构也产生了重大的影响。针对儿童消费群体的特点,从产品、品牌、促销和定价四个方面提出适合的营销策略,使企业能够更好地做好儿童消费品市场的营销工作,取得满意的经济效益和社会效益。
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| 关 键 词： | 儿童消费群体 特点 营销策略 |
Characteristics of Children Market and Its Marketing Strategies |
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| GE Wang-shu. Characteristics of Children Market and Its Marketing Strategies[J]. Journal of Huaihai Institute of Technology, 2010, 8(12): 14-16. DOI: 10.3969/j.issn.1008-3499.2010.12.005 |
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| Authors: | GE Wang-shu |
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| Affiliation: | GE Wang-shu(School of Business,Nantong University,Nantong 226019,China) |
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| Abstract: | As children consumption is booming,children market plays a more and more important role in family consumption.In accordance with the characteristics of children market,this paper puts forward marketing strategies from four aspects,including the product,brand,promotion and pricing,for the purpose that enterprises can improve their marketing service accordingly to achieve better economic returns and social benefits. |
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| Keywords: | children market characteristics marketing strategies |
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