| 英语广告中双关语的种类及语用阐释 |
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| 引用本文： | 韩焱. 英语广告中双关语的种类及语用阐释[J]. 淮海工学院学报(社会科学版), 2010, 8(12): 59-60. DOI: 10.3969/j.issn.1008-3499.2010.12.022 |
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| 作者姓名： | 韩焱 |
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| 作者单位： | 河南工业职业技术学院,河南南阳473000 |
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| 摘 要： | 广告英语作为一种重要的实用文体具有独特的语言风格。双关作为英语广告中常见的修辞手段,既能使广告引人入胜又能丰富其精神内涵。通过实例分析,对英语广告中双关语的种类以及语用功能进行了详细的阐释。
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| 关 键 词： | 广告英语 双关语 种类 分析 语用阐释 |
Types of Puns in English Advertisements and Their Pragmatic Interpretation |
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| HAN Yan. Types of Puns in English Advertisements and Their Pragmatic Interpretation[J]. Journal of Huaihai Institute of Technology, 2010, 8(12): 59-60. DOI: 10.3969/j.issn.1008-3499.2010.12.022 |
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| Authors: | HAN Yan |
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| Affiliation: | HAN Yan(Henan Polytechnic Institute,Nanyang 473000,China) |
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| Abstract: | Avertising English has a unique language style.As a common rhetorical device,punning makes advertisements not only appealing and fascinating but also enriching in spiritual content.By various examples,this paper illustrates in details the types of puns in English advertisements and their pragmatic interpretation. |
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| Keywords: | advertising English pun type analysis pragmatic interpretation |
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