Karriereberatung eines Marketingleiters

Career coaching of a marketing managerThis paper describes the career coaching of a marketing manager, who is in a conflictual work situation and forced to make a decision concerning his professional career. The goal of this coaching is to increase the client’s understanding of the opportunities and risks of two job alternatives and to develop with the client a pathway for his future career. Coaching methods are the analysis of the current situation, the determination of important strengths and weaknesses, a discussion of his career expectations and an exploration of the future. The results enabled the client to weigh up the opportunities and risks of the job alternatives and allowed him to make a clear decision concerning his future career.