航空企业核心竞争力的灰色评价研究

核心竞争力是企业制定战略的基础和获得竞争优势的源泉。在深入研究企业核心竞争力理论基础上,采用系统工程中的Delphi方法结合主成分分析法确定了航空运输企业核心竞争力的评价指标体系,利用层次分析法确定了各个评价指标的权重,建立了基于灰色理论的航空运输业核心竞争力评价模型,并以东方航空公司为研究对象进行实证研究。

Gray Evaluation on Core Competence of Airline Company

Core competence is the basis to form the enterprise strategy and the source to obtain the competitive advantage.Based on the deep study of enterprise core competence theory,using Delphi method in System Engineering combined with Principal Components Analysis,this paper establishes an evaluation indicator system for core competence of airline company,weighing each evaluation indicator by means of Analytic Hierarchy Process,and builds an evaluation model for the core competence of airline company based on Gray Theory.Furthermore,an empirical research is made on China Eastern Airlines to testify the effectiveness of the above model.