| 立足当代消费文化 锻造著名服装品牌 |
| |
| 引用本文： | 张福良. 立足当代消费文化 锻造著名服装品牌[J]. 宁波大学学报(人文科学版), 2004, 17(2): 86-89 |
| |
| 作者姓名： | 张福良 |
| |
| 作者单位： | 宁波服装职业技术学院,浙江,宁波,315010 |
| |
| 摘 要： | 品牌是商品的必然归宿.经济的发展促使当代社会消费文化迅速膨胀,服装产品已发展成文化产品,服装的消费已进入符号消费时代.品牌,这一服装产品的名称、符号和标签的建设与塑造是我国当代服装业发展的关键.
|
| 关 键 词： | 后现代 生活方式 消费文化 符号 服装品牌 塑造 |
| 文章编号： | 1001-5124(2004)02-0086-04 |
| 修稿时间： | 2003-11-06 |
About the Nurture of Famous Brand Garment in the Age of Consumption |
| |
| ZHANG Fu-liang. About the Nurture of Famous Brand Garment in the Age of Consumption[J]. Journal of Ningbo University(Liberal Arts Edition), 2004, 17(2): 86-89 |
| |
| Authors: | ZHANG Fu-liang |
| |
| Affiliation: | ZHANG Fu-liang |
| |
| Abstract: | Economic development promotes the development of consumption culture and in such a culture, garment products are becoming cultural products. In a age when garment consumption tends to be symbolic, establishment of famous brands of garment is of critical importance for the garment industry of China. |
| |
| Keywords: | post-modernist age living style consumption culture signs famous brand establishment |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
