| 顾客满意度模型的样本量研究 |
| |
| 引用本文： | 梁燕,金勇进.顾客满意度模型的样本量研究[J].统计研究,2007,24(7):68-74. |
| |
| 作者姓名： | 梁燕 金勇进 |
| |
| 作者单位： | 1. 北京邮电大学
2. 中国人民大学 |
| |
| 摘 要： | 本文在对顾客满意度模型及其估计方法PLS（Partial Least Square）进行简单讨论的基础上，详细研究了顾客满意度模型PLS估计方法需要的样本量，并针对中国顾客满意度研究的实际案例数据，给出了顾客满意度模型的样本量要求的建议，对顾客满意度实践有指导意义。
|
| 关 键 词： | 顾客满意度 偏最小二乘 样本量 |
| 文章编号： | 1002-4565(2007)07-0068-07 |
The Sample Size Study of the Customer Satisfaction Model |
| |
| Liang Yan,Jin Yongjin.The Sample Size Study of the Customer Satisfaction Model[J].Statistical Research,2007,24(7):68-74. |
| |
| Authors: | Liang Yan Jin Yongjin |
| |
| Institution: | Liang Yan & Jin Yongjin |
| |
| Abstract: | Based on the brief discussion of customer satisfaction model-PLS(Partial Least Square)-and its estimation method,the author discusses the sample size requirement of customer satisfaction model.Furthermore,the author gives the recommendation on the sample size of the customer satisfaction model considering its implication in China. |
| |
| Keywords: | customer satisfaction Partial Least Square sample size |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
| 点击此处可从《统计研究》浏览原始摘要信息 |
| 点击此处可从《统计研究》下载免费的PDF全文 |
