基于女性消费者心理的奢侈品营销策略

随着女性社会地位的提高和经济地位的独立，现代女性消费者在奢侈品消费市场上的影响力越来越大。女性消费者作为我国奢侈品消费的一个重要而又特殊的群体，越来越受到现代企业和学术研究者等的广泛关注。因此，在分析女性消费者的奢侈品消费心理的基础上，提出适当和科学的针对性奢侈品营销策略，具有重要的理论和现实意义。

Luxury Marketing Strategy Based on the Psychology of Female Consumers

With the improvement of women＇s social status and the independent of women＇s economic status, the influence of modern female consumers become more and more bigger in the luxury market. Female consumers as an important and special group of chinese luxury consumption, get more and more attention in modern enterprises and academic researchers. Therefore, basing on the analysis of female consumers in psychology luxury consumption, we will make appropriate and scientific targeted luxury marketing strategy, which has important theoretical and practical siznificance.