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单位形象设计的几点思考
引用本文:何玉明. 单位形象设计的几点思考[J]. 成都理工大学学报(社会科学版), 2003, 11(4): 26-28
作者姓名:何玉明
作者单位:成都理工大学,成都,610059
摘    要:随着改革的深入发展和社会主义市场经济体制的建立和逐步完善 ,形象设计越来越受到人们的关注和重视。一个单位不论大小 ,都有形象设计问题 ,它与单位的发展休戚相关。形象设计的基本点和立足点 ,是下功夫在各项工作中创造品牌 ;形象设计的目的和重要内容 ,形象设计的是营造一个良好的内外部环境 ;其关键是重视宣传报道工作 ,着力塑造良好的舆论形象。

关 键 词:单位形象设计  品牌塑造  舆论形象
文章编号:1672-0539(2003)04-026-03
修稿时间:2003-05-13

Study on Image Designing of Department
HE Yu-ming. Study on Image Designing of Department[J]. Journal of Chengdu University of Technology:Social Sciences, 2003, 11(4): 26-28
Authors:HE Yu-ming
Abstract:With the reform deep going and socialism market economy system being fulfilled progressively, more and more people pay attention to image designing. However large-scale or small-scale the department is, it should face the image designing work, which is of close concern to its development each other. The fundamental point and standpoint on image designing is to make a great effort in creating excellent quality; its purpose and important contents is to construct a favorable internal and external surroundings; its key problem is to pay more attention to propagandistic work, exerting ourselves to build fine public image.
Keywords:image designing of department  characteristic-building  public opinion image.  
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