| 新建本科院校市场营销专业实践教学体系的构建 |
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| 引用本文： | 张平.新建本科院校市场营销专业实践教学体系的构建[J].长春理工大学学报(社会科学版),2009,22(4):675-677. |
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| 作者姓名： | 张平 |
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| 作者单位： | 大庆师范学院,黑龙江大庆,163712 |
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| 基金项目： | 黑龙江省新世纪高等教育教学改革工程项目"培养与提升市场营销专业学生实践能力的支持系统研究" |
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| 摘 要： | 市场营销是一个对动脑、动手能力要求都很高的应用学科，培养学生的实践技能是该专业设置的关键所在，而实践教学体系的构建对市场营销专业发展起到至关重要的作用。新升本科院校市场营销专业要从实际出发，在明确实践教学体系构建的依据、目标、指导思想及原则的基础上，构建实践教学体系，创造实践教学体系实施的保证条件。
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| 关 键 词： | 新建本科院校 市场营销专业 实践教学体系 |
On Establishing Marketing Practical Teaching System in Newly-promoted University |
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| Zhang Ping.On Establishing Marketing Practical Teaching System in Newly-promoted University[J].Journal of Changchun University of Science and Technology,2009,22(4):675-677. |
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| Authors: | Zhang Ping |
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| Institution: | On Establishing Marketing Practical Teaching System in Newly-promoted University |
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| Abstract: | Marketing is an applied science which has high requirement to intelligent and manual ability.Cultivating students' practical skills is the key of setting up this major.Its establishing plays a crucial role in the development of marketing.This paper holds that the newly-promoted university should start with their practice,make construction reference,objective,guiding ideology and principle of practical teaching system clear,then construct the practical teaching system and create guarantees to implement it. |
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| Keywords: | newly-promoted university marketing major practical teaching system |
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