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| 论茶叶的创名牌——安溪乌龙茶创名牌的启示 | |
| 引用本文： | 许安心,陈永忠,李勇泉.论茶叶的创名牌——安溪乌龙茶创名牌的启示[J].福建农林大学学报(哲学社会科学版),2002,5(1):49-51. |
| 作者姓名： | 许安心 陈永忠 李勇泉 |
| 作者单位： | 1. 华侨大学经济管理学院,福建泉州,362011 2. 安溪县茶果局,福建泉州,362011 3. 福建农林大学经济与管理学院,福建福州,350002 |
| 基金项目： | 福建社会科学院“九五”规划课题资助项目 |
| 摘 要： | 结合安溪乌龙茶创名牌的实践 ,分析了名牌农产品与名牌茶叶的内涵 ,创名牌对提高市场竞争力的意义 ,并提出茶叶创名牌的基本思路 |
| 关 键 词： | 茶叶 创名牌 基本思路 |
| 文章编号： | 1671-6922(2002)01-0049-03 |
| 修稿时间： | 2001年6月4日 |
A discussion on establishing a brand of tea——The enlightenment from Anxi oolong tea |
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| XU An xin ,CHEN Yong zhong ,LI Yong quan.A discussion on establishing a brand of tea——The enlightenment from Anxi oolong tea[J].Journal of Fujian Agriculture and Forestry University,2002,5(1):49-51. | |
| Authors: | XU An xin CHEN Yong zhong LI Yong quan |
| Institution: | XU An xin 1,CHEN Yong zhong 2,LI Yong quan 3 |
| Abstract: | Based on the experience from the practice of Anxi oolong tea, the intensions of famous brand agricultural products and famous brand tea as well as the significance of establishing a brand for increasing competitive power on markets are analyzed, meanwhile the primary approach for establishing a brand of tea is proposed |
| Keywords: | tea establishing a brand primary approach |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |