当代女性择偶标准及其影响因素研究--基于365则女性征婚启事的内容分析

对2005年至2014年间刊登于五本杂志上的365则女性征婚启事进行内容分析和统计检验，发现在女性征婚者的自我陈述和择偶要求中，既有较为稳定的传统标准，也存在一些时代变化。女性自身的职业和文化程度提及率较高，择偶标准中道德品质和个性、个人素质等受到了更多关注。在社会资源方面，隐性的资源更被强调，择偶标准呈现多元化取向。在更年轻和文化程度更高的女性中，体现出了更具现代性的择偶标准。有婚史和有孩子的女性则更多地关注一些现实性的标准。

Partner-choosing Standards and Factors for Chinese Women Based on a Study on 365 Personal Ads

Based on the study of 365 personal advertisements published in five magazines, it was found that women prefer partners that are traditional and stable. However, results depend on women becoming increasingly educated and pursuing various occupations, as well as the spouse’s moral character and personality. Younger and more educated women have more modern criteria, while divorced women are more concerned about standards of reality.