|
|||||
|
|
Korean strategies for export markets |
|
| Authors: | Mushin Lee Byoungho Son |
| Institution: | a Mushin Lee is a Professor, Department of Management and Policy, Korea Advanced Institute of Science and Technology (KAIST), Korea b Byoungho Son is a doctoral candidate in Department of Management and Policy, Korea Advanced Institute of Science and xTechnology (KAIST), Korea |
| Abstract: | Facing the rapid loss of cheap labour advantage, Korean firms are confronted with a new challenge of transition from Original Equipment Manufacturer to own brand exporter. What kinds of new strategies are required for an OEM exporting company to become an own brand exporter? To answer this question, four Korean companies—of whom two made the transition successfully and two did not—were investigated. A few key success factors were identified, and this article suggests some strategy changes regarding R & D, production and marketing. These strategy changes will only be validated in the long term. Related previous studies are discussed and linked to the suggestions. |
| Keywords: | |
| 本文献已被 ScienceDirect 等数据库收录！ | |