| 房地产广告面面观 |
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| 引用本文： | 贺雪飞.房地产广告面面观[J].宁波大学学报(人文科学版),1999,12(2):14-17. |
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| 作者姓名： | 贺雪飞 |
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| 作者单位： | 宁波大学文化传播系!浙江宁波，315211 |
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| 摘 要： | 房地产广告经过广告人十几年的探索，逐渐显示出与其它各类商品广告不同的特质。房地产广告有自己明确而独特的目标对象，其广告攻势强劲迅猛、信息密度大，广告定位注重市场领先，广告承诺突出“增值”二字。凡此种种，均显示着房地产广告无论是广告策略、创意，还是表现技巧都已日趋成熟。
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| 关 键 词： | 广告攻势 定位 承诺 目标消费者 |
ABOUT REAL ESTATE ADVERTISEMENT |
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| He Xuefei.ABOUT REAL ESTATE ADVERTISEMENT[J].Journal of Ningbo University(Liberal Arts Edition),1999,12(2):14-17. |
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| Authors: | He Xuefei |
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| Abstract: | With the effortS by the advertisers in the past ten odd years, real estate advertisement has acquired itsfeatUres that,difTer fram other types of advertisements. Real estate is chametehstic of' itS definite and uniqueoNCChVC, powerful of Tensive, itS intense nit'omlation, its orielltation towals dominahng market and itS routine~ise for 'increment of value'. All this shows that real estate itdvertisemellt is in itS matUre stage in temls of itS~arsement strdlegies, management and techniqtlcs. |
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| Keywords: | advertisement offensive orientation promise consumers |
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