| Abstract: | My thesis is that for most of his career, Erving Goffman was a symbolic interactionist in the Cooley line. The only sustained theoretical structure in Goffman's work before 1974 follows Cooley's conjecture of the looking‐glass self. Cooley assumed shared awareness, that we “live in the minds of others.” He also realized that shared awareness is virtually invisible in modern societies and proposed pride or shame as the emotions that resulted. Goffman emphasized embarrassment over shame and implied a fourth step beyond Cooley's three: the management of embarrassment or shame. The Presentation of Self in Everyday Life is dense with these emotions. Goffman proposed conceptual definitions of the embarrassment and shared awareness that are central to Cooley's idea. The conjunction of shared awareness and emotion in Goffman's examples may be the main feature that arouses reader sympathy. Two hypotheses are formulated here, along with techniques that might be used to test or apply them. |
