| 两岸数字出版合作机制与前景分析 |
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| 引用本文： | 陈玲. 两岸数字出版合作机制与前景分析[J]. 浙江海洋学院学报(人文科学版), 2012, 29(2): 107-111 |
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| 作者姓名： | 陈玲 |
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| 作者单位： | 浙江海洋学院校报编辑部,浙江舟山,316000 |
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| 摘 要： | 数字出版具有传统出版业所不拥有的多元化要素,已对民众的阅读习惯产生潜移默化的影响.随着网络技术的成熟完善,数字出版将掌握出版市场更多的资源,也将带来出版界新的景象.现代经济竞争中,品质与产业大小是赢得市场的筹码,因此发挥内地内容资源和人口资源的优势,再发挥台湾在硬件及电子技术方面的优势,合作开拓两岸数字出版市场,将是两岸出版业界一场共赢的盛举.两岸出版业交流已进行20多年,携手数字出版的前景值得期待.
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| 关 键 词： | 内地 台湾 数字出版 合作机制 前景 |
Research on Digital Publishing Cooperation System across the Straits and the Prospects |
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| CHEN Ling. Research on Digital Publishing Cooperation System across the Straits and the Prospects[J]. Journal of Zhejiang Ocean University(Humane Science), 2012, 29(2): 107-111 |
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| Authors: | CHEN Ling |
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| Affiliation: | CHEN Ling(Newspaper Editorial Department,Zhejiang Ocean University,Zhoushan 316000,China) |
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| Abstract: | Compared with traditional publishing,digital publishing shows the advantages of diversity,which affects the readers unconsciously.With the development and improvement of internet technology,digital publishing will own more resources of publishing markets and bring a new sight to publishing industry.In modern economic competition,quality and industry scale play an important role in winning the market.It is known that the Mainland has the advantages of content and population resources,while Taiwan possesses the advantages of hardware and digital technology.It will be a win-win achievement if the Mainland and Taiwan can cooperate in opening up digital publishing market in both sides across the straits.The publishing industries of both sides have had an exchange for more than 20 years and we look forward to the prospects of digital publishing. |
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| Keywords: | the Mainland Taiwan digital publishing cooperation system prospects |
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