| 浅议CRM理念在公共部门再造中的应用 |
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| 引用本文： | 赖清华.浅议CRM理念在公共部门再造中的应用[J].昆明理工大学学报(社会科学),2004,4(3):39-41. |
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| 作者姓名： | 赖清华 |
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| 作者单位： | 昆明市国家税务局信息中心 云南昆明650011 |
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| 摘 要： | 随着社会逐步进步、经济日益发展、公民素质和维权意识的不断提高,公民对公共部门的服务要求越来越高,政府公共部门也越来越清楚地意识到改革的必要性和迫切性,公共部门的再造势在必行,本文从CRM(客户关系管理)这一现代管理理念入手,对公共部门的再造提出一些看法。
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| 关 键 词： | CRM 公共部门 再造 |
| 文章编号： | 1671-1254(2004)03-0039-03 |
| 修稿时间： | 2004年3月25日 |
A Discussion of the Application of CRM Ideas to Reshape the Public Sectors |
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| LAI Qing-hua.A Discussion of the Application of CRM Ideas to Reshape the Public Sectors[J].Journal of Kunming University of Science and Technology(Social Sciences),2004,4(3):39-41. |
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| Authors: | LAI Qing-hua |
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| Abstract: | With the social and economic development and the improvement of citizens' quality and the consciousness of maintaining rights, citizens call for better and better service. The public sectors have a clear idea of the necessity and urgency of this reform. And it is absolutely necessary to reshape them. This paper proposes some views on how to reshape the public sectors from the perspectives of the new management idea, i.e., CRM (customers' relations management). |
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| Keywords: | CRM public sectors reshape |
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